Jaeger-LeCoultre and the stars wearing the etched Reverso

Since 2005, Jaeger-LeCoultre has been partners with the Venice International Film Festivity. Here, the brand rewards prizewinners, supports the event’s operation and adorns celebrities on the red carpet.

Jaeger-LeCoultre’s involvement in the Venice Film Festivity deepens with its support for Emergency, a humanitarian association dedicated to helping civilians who are subjects of television conflict and of lower income.

Throughout the festivity, the brand will be operating the “A Rose for Emergency” project, providing funding for a mother to be center opened by Emergency in Anabah, Afghanistan. Artists will make a contribution by wearing Reverso models etched with a rose.

At an average rate of 10 childbirths per day, over 100 babies are expected during the Venice Film Festivity, meaning Jaeger-LeCoultre and the stars wearing the etched Reverso models will finance the middle throughout the festivity.

Celebrities participating in the project will walk the red carpet holding a rose and wearing the Reverso model.

The watches will be sold by Christie’s auction house and all proceeds will be be donated to Emergency in order to further help fund the hub.

Along with it’s involvement in Emergency during the festivity, Jaeger-LeCoultre will host the closing ceremony and award the best professional and occasional actress, as well as the laureates of the most effective director and best film winders with a personalized Reverso.