Wednesday, August 1, 2012

The 302 sells directly from Uniform Wares


Minimal watch brand Uniform Wares has launched an update to their 300 Series chronograph. The new 302 Series combines the best quartz movement with an updated choice of finishes and new leather connectors. Uniform Wares has been online since 2009 and produces exclusively minimal and highly legible watches which are clean, modern, and have very sparse switch templates.

The new 302 Chronograph offers a 44 mm wide steel case which is available in covered steel, black PVD, or PVD rose gold finishing. The cases are lug-less and promote a very clean and modern aesthetic that twos nicely with the pump-style pushers and the queen's for the chronograph and time display. The case measures 11. 25 mm tall which will make the 302 very wearable and, due to the lack of traditional lugs, it ought to be a great fit for smaller wrists trying the visual punch of a larger and more bold watch. The 302 also uses a sapphire very and will be offering 5ATM of water resistance (50m) which is to be expected as these chronographs are not especially sporty nor designed for diving.

Running the 302 is an ETA 251. 471 quartz movement offering a three register chronograph display, 1/10th of a second resolution and a date display at four o'clock. The three register chronograph display covers running seconds (lower display), a 30 minute register (left) and split seconds register (right). The intention of a minimal chronograph always seems so sacrificed as i feel the small and almost completely unmarked signs up will be hard to see with any speed or accuracy. The 302 does at least provide indication marks so guess what happens each bass speaker switch is measuring. Additionally, it can be easily suggested that Uniform Wares was out to create a stylish and distinctive watch which doesn't need to be the most effective of designs. Fashion has its price, after all.

The 302 sells directly from Uniform Wares for £620 (roughly $975) which includes VAT. Buyers outside the EUROPEAN will pay £517 which, given the current exchange, will be $810 USD. There is no disputing the fact that for a simple quartz chronograph, the 302 series is on the pricey side, but I do not think this is a watch which one buys for its features or internal technology. Uniform Wares is a brand with a distinctive and identifiable style that is more important to their clients than the watches technical attributes (many of their watches do not have a seconds hand, for example). Fans of minimal and modern design will likely forget the quartz movement as the 302 Series will speak to their sense of style and contemporary taste. While I still choose the simple two-handedness of the two hundred and fifty Series, I can appreciate the successful design of the 302 which promotes legibility, usefulness and the simplicity of a quartz movement.

No comments:

Post a Comment